Cyber crooks have recently been sending millions of fake online greeting cards, hoping that the receivers will click on these links and infect their computers with password-stealing viruses.
Notably, tech-savvy South Indian youngsters show a greater desire for features like Bluetooth, memory card and the Internet whereas children in the rest of the country show interest in camera, games and ring tones. Around 18 per cent of the parents surveyed turned to their children for information on computers.
The Indian gaming market may touch Rs 180 cr by 2008. Take the case of Kabeer Ghengis who works as a game developer in a Hyderabad-based animation outsourcing company. He joined straight out of college and after one year at work, draws a salary of Rs 35,000.
Machines like the IP 1880 and HP A516 are ideal for home and outdoor use.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
The next time you download a video clip from YouTube or any other video-hosting website, you could possibly be downloading a malicious code along with the clip that could infect your computer, take unauthorised control, and steal financial or other information from it.As the popularity of flash media file formats continues to increase, hackers can now corrupt PCs once the user has downloaded a media file onto the machine, or through video files when played on a media player.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Phone manufacturers, like car companies, are capitalising on the latest trends and working with cool designers as the market for designer phones is big, and getting bigger. Of the 180 million mobile subscribers, young consumers are estimated to account for around 60 per cent (108 million units). It is this consumer group that the mobile vendors are planning to lure with premium, designer or special edition mobile phones, this season.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Typically used by businesses or users as email devices, smartphones are more data-centric and have a suite of productivity tools like Word, PDF viewer, voice to text converter and a PC-like web browser.
Tata Teleservices along with Samsung recently launched a dual phone called Samsung Duo that supports a CDMA and a GSM SIM connection. Spice, too, has introduced its own rendition with the Spice D88 model that supports both GSM & CDMA connections.
Scouting for talent in metros and larger towns is expensive. The cost of acquiring candidates at the entry level jobs for most IT, ITeS companies is estimated to be 15-17 per cent less than those in the metros and tier 1 cities.
While Nokia remains the clear number one, the number two and three positions are seeing the real strategising.
PC brands are innovating furiously to come up with machines that appeal to the young.
Sony Ericsson users in India will now be able to dial for entertainment services, watch recorded TV clips, and download a range of rich content on their handsets.
Laptops have obvious advantages, but the market for new-age desktops has never looked better.
Travel portals are looking to encash the rising mobile user base for their value-added services.
During a recent pilot test with 15,000 Airtel subscribers in Delhi and the NCR region, Affle claims to have boosted Airtel's average revenue per user by almost 8 per cent.
Online desktops could be the next big step in the IT revolution -- bandwidth permitting.
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